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Pre-requisites

  1. Marketo App is enabled in Cobalt.
  2. Trigger created in Cobalt. Refer here.
  3. Linked Account available. Refer here.

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Building a Workflow

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1. Create Workflow in app

  • Go to your Apps catalog in Cobalt > Search for Marketo > Workflows > Add Workflow > Choose Manually > Give it a name and click on Add Workflow.

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2. Adding the Trigger

To add a trigger for a Workflow in Cobalt, you need to select details about the Trigger like the Type and which trigger to be implemented.

To add a Trigger, follow these steps:

  • Click on the Start node to add a trigger.
  • In the right side, select the Type and the Trigger and click on the Add Trigger button.

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3. Adding the Marketo Action

  • From Actions, add a Marketo node to the workflow.
  • Click on the node and select an Action from the Choose an Action dropdown menu and click on Save.

Before clicking on Save, make sure that you have entered data for all the mandatory fields whichever required.

  • Connect the two nodes by clicking on + button on the Start node and dragging the arrow to the Marketo node.

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4. Publishing the Workflow

  • To publish the workflow, click on the Publish button in the top, Select Environments of the Workflow and click on Publish.

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Enabling the Workflow

To enable a workflow, end user or a Linked Account needs to Toggle On the Workflow after connecting with the application.

  • Navigate to the Linked Account in which the Workflow needs to be enabled by getting its’ Hosted URL.
  • Go to the Hosted URL and select Marketo from Manage your Integrations list.
  • Enter the required fields and click on Connect.
  • After a successful connection, you can see the Configure section in the Marketo Application page.
  • Enable the Workflow Create a new company by turning the toggle On and click on Save.

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Fire an App Event

Lastly, we’ll fire an App Event whenever a contact is created in your app by using the Workflow.

  • Navigate to Try API in Cobalt.
  • Choose the Linked Account created to test the workflow, select the Event and Marketo as the Application.
  • Click on the Fire Event button in the top right.
  • You can check the status of the event by navigating to Logs > Events in Cobalt.

Congratulations! We have successfully built a Marketo integration that adds a new company from your app to the Linked Account’s Marketo.