Pre-requisites

  1. Pardot App is enabled in Cobalt.
  2. Pardot OAuth app credentials added to Cobalt. Refer here.
  3. Trigger created in Cobalt. Refer here.
  4. Linked Account available. Refer here.

Building a Workflow

1. Create Workflow in app

  • Go to your Apps catalog in Cobalt > Search for Pardot > Workflows > Add Workflow > Choose Manually > Give it a name and click on Add Workflow.
Navigation for Workflow setup

2. Adding the Trigger

To add a trigger for a Workflow in Cobalt, you need to select details about the Trigger like the Type and which trigger to be implemented.

To add a Trigger, follow these steps:

  • Click on the Start node to add a trigger.
  • In the right side, select the Type and the Trigger and click on the Add Trigger button.
Start Node Trigger

3. Adding the Pardot Action

  • From Actions, add a Salesforce_Pardot node to the workflow.
  • Click on the node and select an Action from the Choose an Action dropdown menu.
  • Enter the Email of the prospect in Input Fields and click on the Save button.

Before clicking on Save, make sure that you have entered data for all the mandatory fields whichever required.

Salesforce_Pardot Node
  • Connect the two nodes by clicking on + button on the Start node and dragging the arrow to the Salesforce_Pardot node.

4. Publishing the Workflow

  • To publish the workflow, click on the Publish button in the top, Select Environments of the Workflow and click on Publish.
Publish Workflow

Enabling the Workflow

To enable a workflow, end user or a Linked Account needs to Toggle On the Workflow after connecting with the application.

  • Navigate to the Linked Account in which the Workflow needs to be enabled by getting its’ Hosted URL.
Navigate to Linked Account
  • Go to the Hosted URL and select Pardot from Manage your Integrations list.
  • Enter the Base URL and Business ID > click on the Connect button > review the permissions and allow them for a successful connection. Enable Workflow in Linked Accountx
  • After a successful connection, you can see the Configure section in the Pardot Application page.
  • Enable the Workflow Create a Prospect by turning the toggle On and click on Save.

Fire an App Event

Lastly, we’ll fire an App Event whenever a contact is created in your app by using the Workflow.

  • Navigate to Try API in Cobalt.
  • Choose the Linked Account created to test the workflow, select the Event and Pardot as the Application.
  • Click on the Fire Event button in the top right.
Fire an App Event
  • You can check the status of the event by navigating to Logs > Events in Cobalt.

Congratulations! We have successfully built a Pardot integration that syncs prospects from your app to your Linked account’s Pardot.